ROCKET BUSINESS SYSTEM

The first step in the Rocket Business System is having a clear understanding of what ‘Marketing’ is.

In this module you will cover:

:Mind

Getting your ‘marketing mindset’ right, requires you to first understand the clear difference between the two ‘extremes’ of the marketing world. Pinpointing where your business needs to be in the spectrum between the two extremes, enables you to attract the right type of customer to your business.

:AAA

Aggressive, Attraction and Action is the 'Triple A' strategy to get to the core of your business’s purpose and unique offering to the marketplace. Once you are able to articulate exactly what makes your business’s mission is, then you'll be able to build a specific and sustainable marketing message.

:Lead

The problem in most businesses is the lack of lead generation tools. Discover the foundation and attention getting lead generation tools you must have. Lead generation is the activity that grows your business. Knowing how to use a variety of tools, increases your ability to grow your customer base.

Building on the foundation you have discovered in the Marketing System, the Prospecting System puts your marketing strategies into action.

:Pump

The Pump is your 9 step process for prospecting. This is the key to drawing in a constant flow of prospects into your business. Knowing and using this system works.

:Alliance

We all know we need friends in business to help us succeed. Unfortunately, most don't know how to get their friends to give them a helping hand. The Alliance module shows you the two mandatory elements and a specific process you must have in place, to get your friends, customer base, suppliers and business network to promote your business effectively.

:Community

Many business owners make the mistake of not taking the effort to keep in touch with those, who have already purchased from them. In this module you will discover the tools to build a community environment around your business, which will sustain your business’s ability to survive.

The Promotion System gives you the process to maximise the return on your lead generation tools and promotions.

:Courier

The first step is to understand the tools and tactics that deliver your promotional messages. You will understand how to truly cost out your marketing and promotional activities.

:Proof

The number one priority of any promotional or marketing message that you sent out, is that it’s believable. You will discover the process to gather proof that your business is trustworthy. You'll also understand why you must provide proof of your expertise and customer service.

:Position

No-one buys from a ‘chump’. Understand the true purpose for you to stand out as a leader in your business.

The biggest and overwhelming problem in the majority of businesses is sales. Everyone knows if you have no sales, you have no business.

:Face

The first sales skill you and your team must have is the ability and confidence to sell in person. You will learn and master the 8 step process to sell. Having a process to follow ensures your sales team succeeds on a proven process and not nature ability.

:Platform

This module you will discover how to leverage your sales skills from a ‘one to one’ sales situation to a ‘one to many’ sales situations.

:Print

Understanding how to sell in print is another strategy for you to leverage your sales skills. In this module you will discover the formula to make your print collateral more effective and powerful.

If you’re constantly needing a fresh batch of customers to grow your business, then this module will show you strategies to increase the value of your customer base.

:Shoes

When you’re trying to influence or attract people your business, you first need to understand their point of view. In this module you will see how to see what your customers see.

:Care

Taking care of your customers the right way will increase their loyalty and value to you.

:Upgrade

Discover how to correctly segment your customer base for higher financial gains. Using simple and powerful upgrade techniques will not only increase your customers' lifetime value, they will also increase the value of your business.

You must have systems in place to test, measure and monitor your business’s success. It does not need to be complicated. This module shows you how to implement a real 'numbers' system easily.

:Numbers

Knowing your numbers across the board is mandatory to building your business. This simple process lets you quickly find your earning capacity to set your sales and growth targets.

:Systems

See how simple it is to systemise your business. Follow this simple process and you’ll be able to easily test and measure each of your business's activities.

:Reports

Find out how to set up an easy reporting system to keep track of your business, so you can make well informed decisions.

The Rocket Directing System shows you how to motivate your team and yourself with a set system, instead of temporary ‘hype’ or motivational activities.

:Force

To boost or achieve targets many businesses resort to temporary hype by using motivational techniques, this module will show you how to create a Forced Performance attitude amongst your staff.

:Mentor

True leadership depends on your ability to help individuals in your business pull together as a team. This module will help you learn how to quickly identify problem areas and create solutions to eliminate them.

:Targets

Why are you really in business? This module helps you drill down to the specific targets you want your business to achieve. Having specific and tangible goals to reach give you clearer targets to aim for.